Search Engine Optimisation (SEO)

 We offer a full SEO service covering a wide range of requirements such as :-

• localised optimisation
• specific (long tail) optimisation
• broad (high competition) optimisation
• or any combination of the above

Our goal is to achieve your business objectives as efficiently as possible giving you the best possible return on your investment.  We do this by focusing on the keyword research of an in-depth business analysis to create a list of targeted keywords and terms.

SEO is an ever-changing discipline that can be open to abuse giving early results followed by irrevocable disaster. All of the methods used within our SEO campaigns are completely ethical (white hat) and focus on achieving success and working with you to ensure the rankings achieved remain in place for the long term.

Preparation & Analysis

After our initial meeting we will then review the following areas to ascertain the best solution for your business:-

• Business Objectives – what are the goals of your business and what are you looking to achieve
• Keyword Analysis – in-depth research into keywords relevant to your target marketplace focusing on:-
  • The quantity of users searching for each term
  • The level of competition for each term
  • The relevance of the term to your marketplace

• Website Audit – looking at your current configuration, code and content management system to ascertain the level of work required to make the website 'SEO ready'.
• Competitors Analysis – researching the level of competition within your sector and identifying any potential niche markets / target terms.
• Current Rankings – a review of current rankings based on the keywords outlined in our research

At this stage we will then provide you with our recommendations and costings.

A detailed report outlining the research above can provided at a cost of £75 (ex VAT) which will then be deducted from the cost of the campaign should you wish to proceed.

SEO Pricing

Packaged Prices

In addition to our packaged solutions, all our SEO campaigns can be tailormade based on your requirements and our research.

Our costings are based on two key factors:-

• The level of competition for the keyword terms targeted
• The quantity of keyword terms targeted

We have produced a number of packaged SEO solutions to suit different requirements running for a minimum of 4 months with a set number of search terms targeted each month.  Further target terms will be added on an ongoing basis (approx. every 2 months)

Keyword Ratings

Keywords are 'rated' into different categories based on the levels of competition and the work required to achieve first page (and top 3) rankings for each term. These keyword ratings are as follows:-

• Specific Local Keywords
• Specific Product Keywords
• Low Competition Keywords
• Medium Competition Keywords
• High Competition Keywords
• Ultra Keywords